April 30, 2020
As you prepare to build or improve your LinkedIn profile, take a moment to reconnect with the fundamental reason for LinkedIn's existence — the people in your network will play a key role in your ability to unlock job opportunities.
Before you start to create or enhance your own profile, review the profiles of professionals in your field, including leaders and influencers. Look for themes in terms of how these people handled their headlines and summaries, what language they use and what issues within the industry they highlight. In addition, identify common skills, abilities and personal traits they emphasize. Finally, take note of the groups, companies and influencers they are following. Document your findings so you can reference them as you start to work on your own profile.
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Here's a checklist you can follow as you approach creating or improving each section of your LinkedIn profile.
Compile all the information you need to efficiently update your LinkedIn profile. Answer the following questions:
The intro section of the LinkedIn profile includes your photo, background image, headline and summary. Your goal should be to establish your professional brand by explaining your expertise and interests. Here are the activities you can complete for this section:
As you articulate your professional experience in the background section, your goal should be to share your work experiences in a way that is highly tailored to the information you provided in your intro section. Here are the activities you can complete for this section:
This section includes skills, endorsements, recommendations and accomplishments so you can complete the story of your brand and experience. These sections allow you to develop your credibility through peer endorsements and examples. When you endorse or recommend others, it's often a prompt for them to do the same for you. Here are the activities you can complete for this section:
Once your profile is updated, you are ready to engage your network of connections. Here's how: