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Articles / Applying to College / Due Diligence in College Selection

Aug. 9, 2012

Due Diligence in College Selection

Due Diligence in College Selection

Okay. Let's say that you're a a rising high school senior, or even a rising junior who is thinking heavily about where to go to college. Maybe you're the parent of a senior or junior and you've been pondering this whole college selection process for some time. Well, it's now time to think about due diligence and how that plays a part in picking the college where much of your money will be spent and where you (or your child) will come under the "in loco parentis" influence. By the way, due diligence is defined as "Reasonable steps taken by a person in order to satisfy a legal requirement, especially in buying or selling something." Consequently, you'll be "buying" a college lock, stock, and barrel, so you have to be diligent about purchasing such a significant product.

I don't usually respond here to the many notices I get from PR firms and promotional persons to highlight products, services, books, or even articles. However, I think that an article that appeared on the Time Ideas Web site yesterday is worth noting. It was written by Dan Edmonds and Time has graciously given me permission to reproduce Dan's complete article here. It's entitled "Campus Scandals and College Admissions: What Applicants Should Know." In a recent post here, I discussed the Penn State Sandusky scandal, so Edmonds' article is a timely addition to the scandal literature, so to speak.



Edmonds also mentions the Penn State scandal and highlights the importance of investigating "not just the obvious factors in selecting a university — academics, social life, location, size and so on. Look at the factors that shape academics, that shape the university culture."

Campus Scandals and College Admissions: What Applicants Should Know

Anyone applying to college these days needs to learn about the values of those who will be in charge of their education
By Dan Edmonds

Every year over the course of the summer, high school seniors cobble together a list of schools they plan to apply to. They consider academics and social life, location and school size, reputation and school culture, all in an attempt to find that elusive perfect fit. But recent scandals in a pair of the most storied public universities in the country — the University of Virginia (UVA) and Penn State — draw attention to another important consideration for future college students: What are the values and priorities of the administration and the trustees?

At UVA, controversy erupted after a popular president, Teresa Sullivan, was ousted by the board of trustees for not moving the school quickly enough to a hybrid model of education, one in which a greater proportion of the university's offerings were made online. Sullivan wanted to make the changes from the bottom up, with the cooperation of students and faculty. The board wanted a quick, top-down change, in the style of a Fortune 500 corporation. In the end, Sullivan was rehired, and the board's vision was effectively rebuffed. Indeed, donations plummeted after Sullivan's ouster then shot up after she was rehired, which would seem to indicate supporters of the university prefer Sullivan's approach to the board's.

Why should any of this matter for incoming students? The priorities set by the administration can have a huge — and often rapid — impact on the culture and academics of a university. The top-down, corporate vision of administration, in particular, often leads to changes that might have been unfathomable a few decades ago, like when SUNY Albany recently cut its departments of French, Italian, theater and classics. What kinds of administration do you want at your school: one that will run the university in a more traditional fashion, keeping less popular departments alive in the spirit of intellectual inquiry? Or one that puts money where the students, essentially voting by course enrollment and majors, would seem to have the most interest in seeing it go? As budgets become tighter, expect to see battles like these play out again and again at universities across the country.

The Penn State scandal, similarly, offers us insight into the values of the administration and the trustees of the university. Sports — and especially football — quite simply came first. Before academics. Before anything. While Penn State will surely be held up as an example of collegiate-sports culture gone wrong, any student planning to apply to a school with strong Division 1 athletics would be well served to look into how that athletic culture impacts the academic and social fabric of the university. Do athletes receive special treatment? Are other departments shortchanged so athletics can prosper?

In short, what these scandals show is that a student should investigate not just the obvious factors in selecting a university — academics, social life, location, size and so on. Look at the factors that shape academics, that shape the university culture. Just as savvy job hunters will learn about the CEO and board of any company they consider working for, so too savvy students should learn what they can about the values of those in control of their education.

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Due diligence can increase the return on your college investment. Get out your magnifying glass today!
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Be sure to check out all my college-related articles and book reviews at College Confidential.

Written by

Dave Berry

Dave Berry

Dave is co-founder of College Confidential and College Karma Consulting, co-author of America's Elite Colleges: The Smart Buyer's Guide to the Ivy League and Other Top Schools, and has over 30 years of experience helping high schoolers gain admission to Ivy League and other ultra-selective schools. He is an expert in the areas application strategies, stats evaluation, college matching, student profile marketing, essays, personality and temperament assessments and web-based admissions counseling. Dave is a graduate of The Pennsylvania State University and has won national awards for his writing on higher education issues, marketing campaigns and communications programs. He brings this expertise to the discipline of college admissions and his role as a student advocate. His College Quest newspaper page won the Newspaper Association of America's Program Excellence Award, the Pennsylvania Newspaper Publisher's Association Newspapers in Education Award, the Thomson Newspapers President's Award for Marketing Excellence and the Inland Press Association-University of Kentucky School of Journalism and Mass Communications Inland Innovation Award for the Best New Page. His pioneering journalism program for teenagers, PRO-TEENS, also received national media attention. In addition, Dave won the Newspaper Association of America's Program Excellence Award for Celebrate Diversity!, a program teaching junior high school students about issues of tolerance. His College Knowledge question-and-answer columns have been published in newspapers throughout the United States. Dave loves Corvettes, classical music, computers, and miniature dachshunds. He and his wife Sharon have a daughter, son and four grandchildren.

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